Seamless and neutral integration inside any store concept is such a strong factor for our Alumina eyewear rods. Get inspired and discover how other retailers or their architects and shopfitters used these rods to create their own unique appearance.

The retail concept of our optical allows us to freely do our business. We are located in the city center in a very monumental building, which characteristics are further emphasized by the combination of sleek shapes and white colours.. This spacious interior makes our customers feel at ease and provides plenty of privacy.

Each room is dedicated to a specific segment, presented in its own unique manner. When you enter the store, the sunglasses are presented on white Alumina columns on a white background, making the glasses stand out.

We have a separate catering area which is really lively and creates a good atmosphere. There is more reason to come here than just our eyewear and eyecare, due to the combination of a lunch, drinks, and snacks.

It's lovely here! Everyone is enthusiastic without exception.

Store: Van Daalen Optiek Naaldwijk
Interviewee: Pieter van Daalen
Store design: Patrick's Gravemade, Spilt
Shopfitter: Viriato Portugal / Spilt